Burger King Complaint - Is Burger King's Newest Commercial Targeting African Americans?
THIS IS THE TEST OF A LETTER I AM SENDING TO BURGER KING'S MANAGEMENT TEAM AFTER SEEING ITS NEWEST TELEVISION COMMERCIAL.
Ladies and Gentlemen:
I find your most recent commercial insulting, misogynistic and horrifically inappropriate for a family themed eating establishment. So much so, that I and my family are using popular on-line networking sites to advise our friends never to eat at Burger King again.
The use of a cartoon character coupled with blatantly sexual visuals and lyrics evidences a clear disregard for American parents trying to protect their children from the bombardment of sexual messages.
Further, your commercial could be deemed racist and targeted at African Americans, a community with less disposable income, one more likely to consume fast food and one which outpaces other ethnicities in heart disease and diabetes.