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Burger King Complaint - Boycott Burger King - Square Pants Commercial
Square Pants Commercial - Complaint
I have a real problem with Burger King and this "Spongebob Squarepants" commercial. This commercial has nothing to do with selling food but is promoting "BUTT" fetishes and the viewing of women in a substandard way.
What I find most disturbing about this commercial is that most little kids usually mimic what they see on TV and what adults do.
Clearly this is focused on women’s butts regardless what shape they are and that it's perfectly ok to go "checking" them all out because "butt is butt". I can mentally see little kids dancing to this and acting out what they are actually promoting in this commercial - checking out women’s butts. It has nothing to do with food or anything else associated with it. And, you'll get rewarded with a kid's toy for acting like this. Having sexual attractions for butt is illegal and immoral in most states. It's called sodomy. I don't believe the police should start going around trying to arrest everybody that partakes in this sexual practice, but I also don't believe it should be promoted on national TV either especially tied in with a kid’s meal and toy and a child’s TV program/movie.
I've been told that if I don't like it just simply change the channel. It's pretty hard for me to change the channel when I'm at work and my children are at home watching TV. I can't block a particular channel because I don't like the content of its programming, or tell them that I don't want them watching TV at a particular time of day because something I find offensive is being broadcasted then. My only alternative is to deprive my children of TV totally because this commercial is being aired on several channels and at different times of day. It’s not about ME. It’s about CHILDRED – and, MY CHILDRED particularly.
I do believe the Government has and the FCC has a responsibility to the consumer when it comes to commercials and that they should heavily sensor them for content; both morally and for validity. When any company attempts to do something considered inappropriate or dishonest, I would like to see the FCC come down on that company very heavily. It's damaging to the fabric of our society by their being permitted to pollute it in this way either by immoral portraits or attempts at ripping Americans off.
Needless to say, I will NOT be buying anything "Burger King" or companies/commodities associated with this company. That means "Spongebob Squarepants" products, "Nick", "Nickelodeon", "Nick at Nite", "Nicktoons Network", "Nick Magazine", "Noggin", "Nick Jr.com", "Neopets", "Nickelodeon Family Suites", "Nick Arcade" and "Nickelodeon family Cruise. They are also associated with "VIACOM INTERNATIONAL, INC." So, it's not JUST "Burger King" involved here.
I honestly believe that the TV syndicates like ABC, CBS, NBC, ABCFAM, TBS, USA, SPIKE, SCIFI & TNT hold viable responsibilities here because they are permitting this exceptionally bad commercial on their channels. If all you’re interested in is “THE ALMIGHTY DOLLAR”, then I guess it wouldn’t matter much what contents are in anything being aired on your channel. However, if you have ANY sensibilities at all, you’d pull this junk off something YOU own real fast.
When you have adults doing EVERYTHING within their powers to influence children into buying their products as Burger King and Nickelodeon does, and wants to portray themselves as "child friendly", then there should be a GREAT deal of responsibility placed on their actions and image. Without strict scrutiny on their conduct, they start to resemble entities that are more predatorial than anything. Using false pretenses in order to profit from it and dismissing any damages that it may cause as nothing, is wrong.
If you wish to file a complaint over this commercial - or anything else for that matter, please follow the link below. If you wish, simply copy and paste this review into the complaint box.
http://esupport.fcc.gov/complaints.htm
Thank you!
What I find most disturbing about this commercial is that most little kids usually mimic what they see on TV and what adults do.
Clearly this is focused on women’s butts regardless what shape they are and that it's perfectly ok to go "checking" them all out because "butt is butt". I can mentally see little kids dancing to this and acting out what they are actually promoting in this commercial - checking out women’s butts. It has nothing to do with food or anything else associated with it. And, you'll get rewarded with a kid's toy for acting like this. Having sexual attractions for butt is illegal and immoral in most states. It's called sodomy. I don't believe the police should start going around trying to arrest everybody that partakes in this sexual practice, but I also don't believe it should be promoted on national TV either especially tied in with a kid’s meal and toy and a child’s TV program/movie.
I've been told that if I don't like it just simply change the channel. It's pretty hard for me to change the channel when I'm at work and my children are at home watching TV. I can't block a particular channel because I don't like the content of its programming, or tell them that I don't want them watching TV at a particular time of day because something I find offensive is being broadcasted then. My only alternative is to deprive my children of TV totally because this commercial is being aired on several channels and at different times of day. It’s not about ME. It’s about CHILDRED – and, MY CHILDRED particularly.
I do believe the Government has and the FCC has a responsibility to the consumer when it comes to commercials and that they should heavily sensor them for content; both morally and for validity. When any company attempts to do something considered inappropriate or dishonest, I would like to see the FCC come down on that company very heavily. It's damaging to the fabric of our society by their being permitted to pollute it in this way either by immoral portraits or attempts at ripping Americans off.
Needless to say, I will NOT be buying anything "Burger King" or companies/commodities associated with this company. That means "Spongebob Squarepants" products, "Nick", "Nickelodeon", "Nick at Nite", "Nicktoons Network", "Nick Magazine", "Noggin", "Nick Jr.com", "Neopets", "Nickelodeon Family Suites", "Nick Arcade" and "Nickelodeon family Cruise. They are also associated with "VIACOM INTERNATIONAL, INC." So, it's not JUST "Burger King" involved here.
I honestly believe that the TV syndicates like ABC, CBS, NBC, ABCFAM, TBS, USA, SPIKE, SCIFI & TNT hold viable responsibilities here because they are permitting this exceptionally bad commercial on their channels. If all you’re interested in is “THE ALMIGHTY DOLLAR”, then I guess it wouldn’t matter much what contents are in anything being aired on your channel. However, if you have ANY sensibilities at all, you’d pull this junk off something YOU own real fast.
When you have adults doing EVERYTHING within their powers to influence children into buying their products as Burger King and Nickelodeon does, and wants to portray themselves as "child friendly", then there should be a GREAT deal of responsibility placed on their actions and image. Without strict scrutiny on their conduct, they start to resemble entities that are more predatorial than anything. Using false pretenses in order to profit from it and dismissing any damages that it may cause as nothing, is wrong.
If you wish to file a complaint over this commercial - or anything else for that matter, please follow the link below. If you wish, simply copy and paste this review into the complaint box.
http://esupport.fcc.gov/complaints.htm
Thank you!
Comments:
Posted by littleyaya on 2009-04-23:
Neither will anybody else and it's making me want to beat my head against the wall from all the complaining
Posted by littleyaya on 2009-04-23:
Who keeps voting these reviews helpful???
Posted by Wally86 on 2009-04-23:
Probably all the other BK complainer groupies little.
Posted by BokiBean on 2009-04-23:
Maybe the person who wrote it? Dunno though...
Posted by littleyaya on 2009-04-23:
They probably formed a club with a secret handshake and everything
Posted by Soaring Consumer on 2009-04-23:
I've seen the commercial and I can understand where it can be seen as offensive. Some people have different opinions than others have about it. I'm not offended but I don't particularly like the commercial either.
Posted by littleyaya on 2009-04-23:
The commercial just came on and they cut the end off where Sir Mix A Lot says "booty is booty"
Posted by BokiBean on 2009-04-23:
I don't mind the excess complaints on site. I just skim, get the gist of it, and go straight to the comments...basically just commenting on the comments haha.
Posted by Wally86 on 2009-04-23:
3 helpful votes, I call shenanigans
Posted by Mario The Great on 2009-04-23:
Why don't you just change the channel? I know it has to be one of the most difficult things to do, but it's really easy. Instead of sitting there and WATCHING the entire commercial and reciting it VERBATIM on this board or other boards, why would you let something eat you alive and make you WANT to make other people miserable? We get it, you don't like the commercial. Change the channel and move along little doggie.
Posted by shayen on 2009-04-24:
The part where they measure the woman in the slinky red dress's butt should be edited out. Other then that, I love this commercial and have eaten at BK twice in a week to show my support because I am SICK of these people whining about it.
Posted by Alain on 2009-04-24:
I use the mute button frequently and tend to ignore all the ads that bother me. The BK ads are intended to grab attention. They don't particularly worry if it's a negative or positive response. I don't eat there anyway. Their food gives my stomache a negative response.
Posted by jenjenn on 2009-04-24:
What exactly about this commercial makes it "pimpin?!!" Ridiculous!
Posted by Stew on 2009-04-24:
Well I for one proudly clicked this review 'Very Helpful' because of all the BK Spongebob commercial complaints this was by far the best one. One should always recognize and reward excellence.
Posted by Ghost of Doc J on 2009-04-24:
I think the OP is on to something. BK gives out cheap, smaller meals to kids. They get hooked. Now addicted, they keep coming back as adults. Clearly we need a Department of Fast Food Addiction and a 'Burger Czar' to curtail what is a cleverly designed ploy to addict our young people to foods peddled by garishly dressed men with big, plastic heads. Voted very helpful.
Posted by jenjenn on 2009-04-24:
Excuse me poster, but clearly you are the one who's lost. I'm pretty sure BK sells burgers, not "butt." If you think that's what they're advertising, then clearly you should get your mind out of the gutter.
Posted by superbowl on 2009-04-24:
BK's ad's are working. Their stock is up and they have everyone talking BK these days.
Posted by probillygun on 2009-05-07:
you're spot on computerhorn. It's a trashy and crude method to market to kids. Shame on the FCC and BK for putting trash like this on for young impressionable kids to watch.
Posted by ruz on 2009-11-11:
why dont you turn off your tv when you see this commercial, stop trying to make other people boycott something because you dont like it, this is america. grow up
Posted by KingJames on 2009-11-11:
ruz, think the commercial went bye-bye a few months ago. no one's complained about it in ages.
*don't wake the monster*
*don't wake the monster*
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