Burger King Complaint - Boycott Burger King - Square Pants Commercial
I have a real problem with Burger King and this "Spongebob Squarepants" commercial. This commercial has nothing to do with selling food but is promoting "BUTT" fetishes and the viewing of women in a substandard way.
What I find most disturbing about this commercial is that most little kids usually mimic what they see on TV and what adults do.
Clearly this is focused on women’s butts regardless what shape they are and that it's perfectly ok to go "checking" them all out because "butt is butt". I can mentally see little kids dancing to this and acting out what they are actually promoting in this commercial - checking out women’s butts. It has nothing to do with food or anything else associated with it. And, you'll get rewarded with a kid's toy for acting like this. Having sexual attractions for butt is illegal and immoral in most states. It's called sodomy. I don't believe the police should start going around trying to arrest everybody that partakes in this sexual practice, but I also don't believe it should be promoted on national TV either especially tied in with a kid’s meal and toy and a child’s TV program/movie.
I've been told that if I don't like it just simply change the channel. It's pretty hard for me to change the channel when I'm at work and my children are at home watching TV. I can't block a particular channel because I don't like the content of its programming, or tell them that I don't want them watching TV at a particular time of day because something I find offensive is being broadcasted then. My only alternative is to deprive my children of TV totally because this commercial is being aired on several channels and at different times of day. It’s not about ME. It’s about CHILDRED – and, MY CHILDRED particularly.
I do believe the Government has and the FCC has a responsibility to the consumer when it comes to commercials and that they should heavily sensor them for content; both morally and for validity. When any company attempts to do something considered inappropriate or dishonest, I would like to see the FCC come down on that company very heavily. It's damaging to the fabric of our society by their being permitted to pollute it in this way either by immoral portraits or attempts at ripping Americans off.
Needless to say, I will NOT be buying anything "Burger King" or companies/commodities associated with this company. That means "Spongebob Squarepants" products, "Nick", "Nickelodeon", "Nick at Nite", "Nicktoons Network", "Nick Magazine", "Noggin", "Nick Jr.com", "Neopets", "Nickelodeon Family Suites", "Nick Arcade" and "Nickelodeon family Cruise. They are also associated with "VIACOM INTERNATIONAL, INC." So, it's not JUST "Burger King" involved here.
I honestly believe that the TV syndicates like ABC, CBS, NBC, ABCFAM, TBS, USA, SPIKE, SCIFI & TNT hold viable responsibilities here because they are permitting this exceptionally bad commercial on their channels. If all you’re interested in is “THE ALMIGHTY DOLLAR”, then I guess it wouldn’t matter much what contents are in anything being aired on your channel. However, if you have ANY sensibilities at all, you’d pull this junk off something YOU own real fast.
When you have adults doing EVERYTHING within their powers to influence children into buying their products as Burger King and Nickelodeon does, and wants to portray themselves as "child friendly", then there should be a GREAT deal of responsibility placed on their actions and image. Without strict scrutiny on their conduct, they start to resemble entities that are more predatorial than anything. Using false pretenses in order to profit from it and dismissing any damages that it may cause as nothing, is wrong.
If you wish to file a complaint over this commercial - or anything else for that matter, please follow the link below. If you wish, simply copy and paste this review into the complaint box.