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SunCoast Complaint - SUNCOAST @ MCO PRICE GOUGING

Review by Hello? on 2009-07-07
FL -- I could not believe that I had to pay $4.39 for regular unleaded gasoline at this store to fill up my rental car! That was $2.00 higher than anywhere else I had purchased gas in Florida all week. How pathetic.
Comments:33 Replies - Latest reply on 2009-07-08
Posted by Slimjim on 2009-07-07:
Price gouging is when a business suddenly increases prices from their regular price to take an unfair advantage of an emergency type situation. I.e. A department store suddenly doubles the price on generators during a blackout.
This is not price gouging. They simply are a very high priced gas station.
Posted by BokiBean on 2009-07-07:
Well, its definitely something..maybe not technically price gouging in the emergency sense of the word, but definitely taking advantage of their location and the fact that rental cars that fill up before being taken back will most likely get gouged by this station.
Posted by Slimjim on 2009-07-07:
You're exactly right. They are taking advantage of their location, as I would do the same. Business 101. You'd have to be an idiot to own a gas station next to an airport or seaport and price gas competitively.
Posted by Anonymous on 2009-07-07:
When my husband and I travel, we like to check out gasbuddy.com first.
Posted by BokiBean on 2009-07-07:
Slim, you would gouge people like this? No bragging rights there, imho.
Posted by BokiBean on 2009-07-07:
Also, this isn't Business 101, this is Skinnin' the Rubes 101. Bet the locals don't buy gas here.
Posted by Slimjim on 2009-07-07:
Yes, I would CHARGE them what my product was worth, considering they had options to gas up earlier or pay the rental company $5 per gallon. Again, why shouldn't I?
And yes, this IS Business 101, as a multiple business owner, I can tell you that you take advantage of your products assets and market it accordingly. Nobody held a gun to folks heads to gas there. As I said, the rental car place will be happy to gas it up for them.
Posted by BokiBean on 2009-07-07:
Why shouldn't you? Do I really have to explain this? You shouldn't because there are honest men and men who can only see a dollar...at anyone's expense.
Posted by Slimjim on 2009-07-07:
Well whatever, boki. That's why I do what I do, and I guess you do what you do.
Posted by BokiBean on 2009-07-07:
Good luck with that.
Posted by Slimjim on 2009-07-07:
I'm well past the part of needing any "luck", but thanks.
Posted by Anonymous on 2009-07-07:
Even though I do not agree with those business practices, the economy is ruff these days and business owners are forced to increase prices to make a living.
Posted by BokiBean on 2009-07-07:
Complaints about this company range back 3 years and more...gouging their customers is something they've been doing for a while.
Posted by Anonymous on 2009-07-07:
Boki, I see this as choices - consumers can check prices and drive on, owners can set prices for whatever the market will bear. Clearly if the market doesn't support the owners prices his business will fail. I know for fact there are a boatload of gas stations by MCO - so consumers have vast choice. If there were few gas stations then the owner would be foolish to given away the product - simple supply and demand.
Price control is too much social engineering for my liking, I make no apologies for being a capitalist - it works!
Posted by BokiBean on 2009-07-07:
And I just see it as a simple ripoff...not only that, but they're going to be ripping off tourists from other countries who will leave with a fine impression of the way we do business here. But that's just me.

Posted by Anonymous on 2009-07-07:
Boki, your argument isn't without merit.
Tourists don't care. Heck gas is over a Euro per liter so 5 bucks a gallon isn't out of line. Hey we are over 60% of the worlds equity market so the way we do business here must be ok!
Consumers have to be culpable (part of being a adult and not screaming to the govt for help) The can check prices and drive on - plenty of other gas stations in the area.
Posted by BokiBean on 2009-07-07:
I'm not griping about capitalism..I'm griping about a company that purposefully sets out to shaft the consumer.

I can't believe anyone could support business tactics like this..I just can't.
Posted by Anonymous on 2009-07-07:
The English don’t mind gouging Americans at all. when the dollar is weak.
Posted by BokiBean on 2009-07-07:
Walls...that has nothing to do it it. Two wrongs...
Posted by Anonymous on 2009-07-07:
I see it this way, if a Business rips of its customers by charging obscene prices for goods. At the end of the day. They loose there loyal customer base and close up. Seen it happen before
Posted by Eloise on 2009-07-07:
You made the desicion to fill up at the station. If you really wanted to complain take your business elsewhere in the first place.
Posted by BokiBean on 2009-07-07:
Customer base? They're scamming rental care people..there IS no customer base. They're just counting on new people coming through every day so they can rip them off.
Posted by Slimjim on 2009-07-07:
Boki, how is it shafting the consumer becuase they did not seek to fill up at a cheaper station earlier? If they don't like it, they can turn around and fill up less than a mile down the road or let the rental car company do it. Welcome to America, were businesses have the RIGHT to ask what price they want for their goods. When you walk into a 7-11, do you accuse the counter guy of scamming you becuase the milk is a buck more than the supermarket? That's the price you pay for convenience.
Posted by Soaring Consumer on 2009-07-07:
When people go to this station, they expect the price to be close to the price of the other stations near them. However, this station does not have a sign with the price visible from the street. People then start pumping gas, not paying attention to the price on the pump because the text is small and they have a general expectation of what the price would be. Then they first realize that they are being ripped off after they finish pumping gas or when they take a glance at the pump and realize that the price is rising too quickly.
Posted by BokiBean on 2009-07-07:
Thank you Soaring!
Posted by Anonymous on 2009-07-07:
Great answers slim! I'm with you. Of course, I'd go one further if it was me, and admit to building a soup kitchen or shelter. Boki may not try and convict on charges of supply and demand that way.
Posted by BokiBean on 2009-07-07:
rah!
Posted by Anonymous on 2009-07-07:
blah
Posted by Hello? on 2009-07-08:
OK. Here is the deal from my perspective, I am not a frequent traveler, if there are other service stations in that area, I sure didn't see any of them, and SlimJim sounds like the owner of this fine establishment. At any rate, I am from Texas and I have NEVER paid $4 for a gallon of gas. By the way, if anyone can give me a lead on how to find out what company/individual owns this station, I would sure appreciate it.
Posted by Anonymous on 2009-07-08:
Ugh. Slimjim is NOT the owner.
Posted by Slimjim on 2009-07-08:
LOL, agreed "ugh"! Hello, to make clear, I'm not saying your post isn't helpful, because it frankly is very helpful in letting drivers know they should gas up before they get to this station when returning a car to the location. In fact, the next helpful vote here should go to me, for hopefully conveying to readers to additionally expect any service station next to an air/seaport to be expensive and gas up a few miles earlier. What isn't helpful or accurate is using terms like price gouging and scams, because neither is the case. Forget finding the owner for whatever reason and chalk this up to lesson learned. Gas stations at/by airports are very expensive. This is nothing new or unique to this particular station. Again, I don't hear anyone crying foul at the rental car company that would have charged you at least that per gallon if you returned it less than full.
Posted by Anonymous on 2009-07-08:
"Gas stations at/by airports are very expensive. "

Yep, 100% agreed.
Posted by Anonymous on 2009-07-08:
Eh, methinks if the OP is on a crusade, get prices lowered at the airport. $4 coffee, $2.50 for a 79 cent water.

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