Burger King Complaint - Offensive Ad
I ask American fast food chain Burger King to immediately remove an advertisement campaign featuring goddess Lakshmi.
Burger King is running a print advertisement in Spain that depicts an image of the goddess seated atop a meat sandwich and other foodstuffs with the catch phrase, "A snack that's sacred," in Spanish.
An advertisement knowingly and intentionally using sacred symbols, especially those of another religious tradition for purely commercial purposes can be offensive in and of itself.
Compounding this insult is the use of the sacred image for the sale of a meat product -Burger King's judgment in associating a burger with a Hindu goddess is absolutely baffling.
Burger King, in its efforts to drum up sales, seems to be have taken out of its marketing equation respect of ethno-religious sensitivities.
We are determined to follow this issue to ensure that Burger King stays true to its stated commitment to diversity and inclusion as it reaches out to its global consumers.
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