Yodle Informative - Internet Marketing Is A Big Time Marked Up Industry
Yodle is probably not a bad company, its just a copy cat of reach local and newer version a company called Webvisible. They are all sweat shop or boiler rooms. They put 50-125 people in a room and have them see who can make the most calls. When you sign up, the first month fees go into companies pocket, then each month you pay for clicks. Doesn't take a smart person to realize, either or any of these companies are having you pay a premium for service, i.e. you put in 1,000 a month, you get 400-600 in PPC they pocket the difference.
They are not bad companies, these companies are just setting up yahoo, google and msn accounts, which anyone can do. They just make profit off people who don't want to do it themselves.