L'Oreal USA, Inc. Complaint - Tri-Haircolor - Loreal Excellence To Go-10 Minute Permanent Haircolor
I used the same haircolor, Redish Brown 5RB, that I have been using for years in the Loreal Creme, in the "new" product "To Go 10-Minute." What I got was three different hair colors, very dark brown around my face, lighter in the back of my head, and "cherry red" on my roots. Needless to say, the 5RB color was a very different color in the 10-Minute product. I followed the directions exactly, 5 minutes on the roots and 5 minutes on the shaft. When I called the customer service department they said the "application" of the color should have been included in the first 5 minutes. How fast do they think you can apply the haircolor-1 minute? Ridiculous! A professional couldn't apply it that fast.
I wouldn't recommend this product at all. Well, maybe unless your half bald!