North Borthers Ford Complaint - Bait and Switch? - New car purchase

Review by deanditto on 2009-08-05
WESTLAND, MI -- My wife and I called this morning to inquire about pricing on a Ford Flex. We were quoted a price based on a combination of incentives AND interest rate offered from Ford Credit. Upon arrival (my wife came by herself) my wife test drove the vehicle and filled out the necessary paperwork then did the requisite wait to finalize the sale. My wife was informed that the incentives changed from the time we had called this morning to the time the paper work was submitted. Also, she was informed that the interest rate was exclusive of the incentives, meaning that the interest rate we were quoted was NEVER valid with the incentives we were quoted.

This is caused by one of two things;

1. This was a bait and switch
2. The salesman did not know what he was talking about
I understand that Ford changes their incentives at the drop of a hat, but incentives can be back dated and the interest rate was NEVER to be combined with the incentives.

When discussing this with the sales manager, he was unapologetic and flipant about the possibility of apologizing for the lack of communication and misdirection. At the time, North Brothers Ford has an offer of a $25 gas card for test driving a vehicle. Even after the terrible experience (and yes, the vehicle was test driven) they did not offer the gas card to my wife.

In summary,
1. Be VERY skeptical about any numbers quoted over the phone.
2. If you are a woman and go in alone, be very skeptical of ANY numbers given. I can't help but feel that my wife was taken advantage of or treated a little differently because she was a woman in there by herself.
3. Make sure you have done your research on incentives available and check them against another dealership
4. Go to that other dealership to make your purchase or lease.
Comments:5 Replies - Latest reply on 2009-08-05
Posted by Anonymous on 2009-08-05:
So, hopefully you walked.
Posted by Anonymous on 2009-08-05:
Whatever a salesperson says is absolutely worthless. It's what's on paper that counts. As many already know, a salesperson will say almost anything to get a customer to visit the dealer. As to this being a bait & switch I'd say "No". The salesperson lied and then denied it.

On their web page they still offer the gas card. There's a slight problem, the offer expired last Friday.
Posted by deanditto on 2009-08-05:
Yeah, we walked, but the waste of time gnaws at me.
Posted by Principissa on 2009-08-05:
Unless it's in writing it's a lie. Anytime I get quotes from salespeople I get them in writing. I would have been angry and you have every right to be angry, they wasted your time. I wouldn't ever give this place a cent of my business ever again and I recommend you do the same.
Posted by MSCANTBEWRONG on 2009-08-05:
I'm glad you walked away.

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