Kellogg's Complaint - A Tragic End for Wonderful Cereals
For the better part of my 38 years on this planet, Froot Loops and Apple Jacks have been two of the most reliable "treat" cereals around- you could always count on them to be sweet, delicious, and have that certain indefinable mouth feel that made them absolutely perfect after about a minute in the milk. I didn't think much of it when I saw the "NOW WITH ADDED FIBER!" language screaming at me when I grabbed some Apple Jacks from the shelf, and why should I have: why on god's green earth would a company screw with something that was perfect already? Oh ho-ho... why indeed- Kellogg's has *completely* and utterly screwed up these two cereals beyond repair. Where Apple Jacks were sweet and cinnamony and had that crush with your tongue and disintegrate mouth feel before the fiber, after the fiber they are small, hard, less flavorful and generally just plain awful- it's like they swapped Apple Jacks with the most generic of chain grocery store brands. Fruit Loops faired no better. The travesty of the whole thing is that these changes were done in the name of better nutrition, when children don't even NEED that much fiber because they're little bellies can't handle it. Fruit Loops, Apple Jacks and their brethren are special, decadent cereals that should be fun- I suspect if parents want to give their kids something healty they're probably not getting cereal in the first place, and if it is you can't supplant Cheerios no matter what you do. Sugary cereals were always a treat in my family, and as an adult they're a treat for me as well- and if the cereal is gross than NO ONE will eat it because I won't buy it. Shame on you Kelloggs- you broke it, now fix it. Give us our real cereals back.