Food Advertisements Informative - My Food Didn't Look Like The Picture

Review by Pepper on 2009-11-30
I just read an interesting article on how to photograph food so that it looks good.

Some of the tips are quite interesting...

i.e. Setting up the photo-shoot before the food is ready, so all you have to do it switch a blank plate out with the plate of fresh food when it's fresh from cooking

or brushing the food with a light coat of olive oil to make it glisten

using macro-focusing (very close focus on one part)

oh and even using wet microwaved cotton balls (placed behind the food) to make it look like it's steaming.

Taking the photo from an angle instead of straight down

there's a lot of tips if you look it up online.

The thing is... People really need to understand... There's a lot of magic a photographer can do with lighting, setting flash levels, focus, setting, how the item is arranged... All of this can make an item of food look more appealing.

And yes, they can take the same item of food that you're going to eat and make it look ten times better with photography skills.
Comments:11 Replies - Latest reply on 2009-11-30
Posted by Anonymous on 2009-11-30:
VH Pepper. Hopefully the ones who wrote the complaints about the food not matching the pictures in ads come back and read this.

What kind of food is that in the picture?
Posted by Pepper on 2009-11-30:
I think it's mushrooms.
I got it from this article http://digital-photography-school.com/food-photography-an-introduction
Posted by goduke on 2009-11-30:
Yum. What time is dinner?
Posted by Pepper on 2009-11-30:
after I get out of class.
but I can't take any photos of mine... I left the camera with mom & dad. they're going to get it fixed (or at least looked at) for me for xmas (lens error)
Posted by tnchuck100 on 2009-11-30:
What business are you complaining about?

Pictures of food in advertising have always been highly staged shots. Many times it's not actually a food item that is photographed.

This should have been posted in Community section.
Posted by Principissa on 2009-11-30:
I also know that they use Elmer's Glue instead of milk when photographing cereal.
Posted by D on 2009-11-30:
The worst offender is "Subway"... their sandwiches look great on paper but when you get the real thing. yuuccchhhh!
Posted by Anonymous on 2009-11-30:
If you want food to look perfect, make it yourself.
Posted by D on 2009-11-30:
If I made it myself Wally it would look like canned Baby poo...
Posted by Anonymous on 2009-11-30:
I don't care how food looks. I care how it tastes
Posted by Pepper on 2009-11-30:
that's why it's informative
and you're right tncuck - pictures are always staged.

which is what I was saying.
no complaints here =)

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