Home Depot Complaint - Home Depot: Overly Priced Items in Inner City Stores
CHICAGO, ILLINOIS -- I have always liked Home Depot and thought they were a company that was concerned about Corporate Social Responsibility.
Recently, while helping a friend with some remodeling and visiting a Home Depot store near the inner city of Chicago, I was shocked to see that a 25-foot tape measure, an item needed for measuring just about anything that you might consider buying at a home supply store, was marked at $17.98.
I had been in other Home Depot stores (I spend about $10,000 a year there) and know that tape measures are planted around the store and usually run about $3.95 to $4.95. No where in the Chicago Home Depot could I find a second tape measure or any other item for less that $17.95 !!! I looked in the tool crib, the check-out lanes, the end aisle displays... and all I found was the same brand name (not Stanley) and the same price of $17.95 !
I advised my friend NOT to buy one and told him that I knew other Home Depot stores had tape measures for a lot less. The next day I went to a Home Depot store in Merrillville, Indiana, and, sure enough, there were three of four different tape measures starting at $3.95.
I walked across the street to a Dollar Tree Store and bought one for $1.00 !!! I'll GIVE it to my friend when I see him next week.
The point of this complaint is that Home Depot, which prides itself on being a socially responsible company, has found a way to gouge customers who live, work and shop in Chicago's inner city... on a common item needed for nearly every home improvement project: a common tape measure !
Some time ago, Caplovitz wrote a book called "The Poor Pay More..." and they do. They pay more because Home Depot and other companies like them, will take advantage of their residency in the inner city and profit from it.