I have been participating in Coke's "My Coke Rewards" program for more than a year now. Basically, all I do is enter codes from Coke products at their Web site. You earn points for each code. When you have enough points, you can redeem them for various products -- everything from Coke products to Gift Cards to magazine subscriptions to a wide range of miscellaneous stuff.
Since I already drink Coke, I already have the codes, and it just takes a minute or two once or twice a week to enter them. Coke asks nothing else of me.
Every now and then, in addition to accumulating points, you can randomly Win prizes, like Coke products, extra points, and even cash. For doing nothing but entering codes, one night I won two $50 certificates I could use at a wide variety of stores, from Meijers to Kmart to Walmart to Barnes & Noble. (I used them at two stores, without a hitch.)
A couple of weeks before Christmas, I decided to redeem some of my points for a cool little item. This was the first time I redeemed any points. All I did was click on the item I wanted, and that was it. (The Web site already had my name and address from when I registered.)
They sent me an email showing what I had ordered and when it should arrive. They kept the shipment's status current on the Web site. Then one day, there it was -- my prize for participating in the program. I was especially pleased, and even a little surprised, that it arrived in time for Christmas.
Since then, I have ordered two more items on two separate occasions. When I have the points, I click on what I want, then *poof* it arrives.
What intrigues me the most is how efficient they are. There's no tricky Web sites to maneuver where they try to get me to buy other stuff or sign up for questionable deals. I just click on something and it is sent straight to me.
I think it's nice to see something work exactly as you wish it would work. Bravo to Coke -- the Greatest Soft Drink of All Time!