Dairy Queen, Inc. Complaint - Sending the Wrong Message to Children
DQ has a new commercial - a cartoon with 2 cave men - 1 holding a rock and the other holding a torch. The man holding the torch trades with the man holding the rock, then uses the rock to knock out the other man and take back the torch, leaving him with both the torch and the rock. DQ is supposed to be a family oriented business - what kind of message is this sending to our children? I plan to write the company and complain - certainly on principle, I will not visit another DQ - this is not their first such "poor taste commercial."
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