Olive Garden Complaint - Hire Another Advertising Firm
The first time I heard your most recent commercial and heard the word "artisanal" pronounced ar-tih-za-nal, I thought I misheard. But no, again this evening during a program, here came the mispronunciation again. I mean, couldn't someone check this stuff. It's pronounced Ar-TEE-za-nal.
I'm so tired of hearing "parmezhan" for "parmesan" (like paiSAno) and brusketta (yuck, yuck) for brushetta (the Italian word is spelled bruschetta; in Italian when a "c" has an "h" after it, it is prounced like "sh") and other abominations of pronunciation and grammar.
Hire a firm that has a literacy rate of 99%, not 50%!