coors brewing company Complaint - "Coldest Tasting Beer?"
What Madison Avenue genius came up with the "Coldest Tasting Beer" ad campaign. I mean, come on I've tasted many beers, some good, some bad, but I'd never describe any as "cold-tasting?" Beer tastes like BEER, be it good or bad...I realize they SHIP their product REFRIGERATED, but I should hardly think you can describe a beer as "Cold Tasting." I mean, does cambell's soup describe their product as "hot" tasting? Puh-leaze.