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Bulborama Complaint - Evidence of false advertising

Review by Bulbonator on 2010-04-29
I recently purchased 3-way bulbs that are, to this day, advertised on the Bulborama Web site as "15, 26, or 40 WATT OPTIONS COMPARABLE TO 60-100-200 WATT INCANDESCENT THREE WAY BULBS." However, what I received was packaged as being "150W/100W/50W light output" [in fact, though, they are so dim that I doubt they achieve even that equivalency]. When I complained to the company I received the thoroughly unsatisfactory explanation that "Being a commercial/industrial supplier, we package items in several different box formats to meet retail and/or commercial requirements accordingly. ... The packaging you received is simply our retail packaging, and for this package we simply state it also meets equivalency for 50-100-150 as well."

I responded thus: "This has nothing to do with some convoluted explanation of different packagings. It has to do with the expectations raised by your advertising. Nowhere on your Web site ad/catalog does it indicate anything other than equivalency of up to 200 watts for the bulbs I ordered. Furthermore, the 'retail' package does not state equivalencies for "50-100-150 as well". It states only equivalencies for 50-100-150 PERIOD. There is no mention on the package of the equivalencies you promised online. If there is some industry standard at work here, YOU SHOULD SO ADVISE YOUR RETAIL CUSTOMERS OF THAT. You do not."

Neither Bulborama's customer service representative nor its president ever even bothered to acknowledge that last communication. Therefore, my suggestion is: DO NOT BUY FROM BULBORAMA. It also should be noted that Bulborama frequently is a featured vendor at Amazon.com, which took absolutely no apparent action after being informed of this offense.
scan of the actual bulb packaging
scan of the actual bulb packaging
Comments:2 Replies - Latest reply on 2010-04-29
Posted by Slimjim on 2010-04-29:
Fair complaint. Don't pack stuff in boxes with wrong specs. There are plenty of non marked boxes available on earth to have plenty on hand to ship different sized items.
Plus clearly the OP feels the specs on the lights he got were more comparable with the box specs than they are suppose to be.
Sounds like a bad transaction to me.
Posted by saj80 on 2010-04-29:
If you want to proceed with your complaint, forward it to the Federal Trade Commission. Not sure they will investigate, but this falls into their arena of regulatory oversight.

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