Rite Aid Complaint - Where's the cheese?
SAN DIEGO, CALIFORNIA -- The local Rite Aid in Carmel Mountain Ranch in San Diego seems to be designed with the company, not the customer, in mind. It is laid out in a maze with no direct paths to the back of the store (or back to the registers) so that customers are forced to meander through the aisles and walk further than necessary to get to the items they wish to purchase. (Assuming the store has them!) This layout presumably is designed to stimulate impulse purchases but its main effect, on me at least, is to irritate me every time I go into the store. Also, when several people are waiting in line to check out, the store is slow to open additional checkout lines, even when other clerks are visibly present.
When a business practice bothers a customer enough that he or she will take the time to write about their frustrations with it in a site like this, they are doing something wrong, very well.
More Reviews on Rite Aid: