I bought the hype, visited my local Burger King for lunch and added a 3-piece rib to a Whopper meal for an extra $3.99. What I found I had purchased was three bone-in ribs ranging from 2" to 2.75" long. (pull out a ruler, see how short that is!) I wish I could weigh them but I don't have a food scale handy at work.
Everyone in the world is familiar with the chicken nugget and knows what they are about to get when the order them. The rib that BK is now selling is grossly misrepresented in advertising that shows a rack of traditional ribs being grilled. Also grossly overpriced - I don't know anyone who would pay $1.33 per rib for this size serving! It's like paying $1.33 per chicken nugget! I could go to a real BBQ joint and get a plate of BBQ with sides for under $10.00; My Whopper combo plus the 3-piece came to $10.05.
BK succeeded in fooling me. And in loosing a customer for a very long time.
Do yourself a favor, do not waste your money on this menu item!
I only ate one. It tasted like they had boiled it.