Wrigley's Informative - Your bad breath may be worth $10
Http://articles. moneycentral. msn.com/SmartSpending/blog/page.aspx?post=1767413&_blg=1,1767413
Your bad breath may be worth $10
Wrigley agrees to pay consumers of Eclipse gum and quit saying that it kills germs. A complaint against Trident is pending.
If you have chewed Wrigley's Eclipse gum in the last two years, you're eligible for up to $10 as part of a class-action settlement (.pdf file) over advertising claims.
What? You mean it didn't really kill the germs that cause bad breath?
Maybe it did. Maybe it didn't. Wrigley had claimed that an ingredient in the gum, magnolia bark extract, killed germs. But the plaintiffs in a federal lawsuit said the studies were flawed and there was no scientific proof that magnolia bark extract, a substance used in Chinese medicine for a variety of conditions, killed germs that cause bad breath.
As part of the settlement Wrigley, which did its own research, agreed to quit making those claims and refund up to $6 million to consumers who bought the gum.
Posted by Teresa Mears on Tuesday, June 8, 2010 2:02 PM