Wrigley's Informative - Your bad breath may be worth $10

Review by AuroraArctic on 2010-06-10
Http://articles. moneycentral. msn.com/SmartSpending/blog/page.aspx?post=1767413&_blg=1,1767413

Your bad breath may be worth $10

Wrigley agrees to pay consumers of Eclipse gum and quit saying that it kills germs. A complaint against Trident is pending.

If you have chewed Wrigley's Eclipse gum in the last two years, you're eligible for up to $10 as part of a class-action settlement (.pdf file) over advertising claims.

What? You mean it didn't really kill the germs that cause bad breath?

Maybe it did. Maybe it didn't. Wrigley had claimed that an ingredient in the gum, magnolia bark extract, killed germs. But the plaintiffs in a federal lawsuit said the studies were flawed and there was no scientific proof that magnolia bark extract, a substance used in Chinese medicine for a variety of conditions, killed germs that cause bad breath.

As part of the settlement Wrigley, which did its own research, agreed to quit making those claims and refund up to $6 million to consumers who bought the gum.

Posted by Teresa Mears on Tuesday, June 8, 2010 2:02 PM
Comments:3 Replies - Latest reply on 2010-06-10
Posted by MRM on 2010-06-10:
This is an excellent experiment for MythBusters! I am sending this in as we speak!
Posted by Anonymous on 2010-06-10:
It's gum.
Posted by Anonymous on 2010-06-10:
Who would expect gum to kill germs and freshen your breath when cheap toothpaste and mouthwashes can't even do it.

MRM I would like to see them test them but that may be too tame for those guys you know?

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