Abercrombie and Fitch: Gilly Hicks Informative - Great customer service...for what?
NEW ALBANY, OHIO -- Gilly Hicks is the fifth brand offered from Abercrombie. I’m huge Abercrombie fan, not in the sense that I wear it all of the time, or I’m one of those Abercrombie freaks; I just like the way their clothes look and fit. Anti-Abercrombie person or not, you do need to admit that they make high quality clothes.
I recently ventured to the Gilly Hicks online store to purchase some clothes for my wife. I live in Japan, so a majority of my shopping is done via online shopping. I have been shopping online for years, problem-free, until I placed my first Gilly Hicks order. I ordered 15 items from Gilly Hicks, but I received a “cancellation e-mail” the very next day. I immediately called, waiting around 40 minutes for someone to answer using my Skype. I have no problem with waiting on the phone and the woman who answered the phone who gave me no name or ID number was extremely polite. She couldn’t help me, but directed me to the “research and resolutions” department. You can’t call these guys though! I had to write them an e-mail stating that I believed that my cancellation was in error and also asking why it was cancelled. My e-mail was returned with-in 24 hours and it said “If you believe that all of your information is correct, feel free to order again.” Quick and to the point, right!? No explanation, but that’s okay! I did believe that my info was correct, so I ordered again and KABOOM-cancelled. I e-mailed them again asking for the specific problem. In my head, there should be no problem. I order from multiple shops every month problem-free, so what’s wrong Gilly Hicks? They again returned my e-mail within 24 hours and it said “After reviewing your account, you have been cleared to make purchases, sorry for any inconveniences.” Okay, so I guess that I passed the test and I am in the Gilly Hicks club. I wasn’t really sure why I needed an account review, but thanks anyway. I placed the same order for the third time and guess what? Cancelled, baby! Is this the Gilly Hicks initiation? I e-mailed them an e-mail asking why I was cleared and then cancelled with their “you have been cleared” e-mail attached. Within 24 hours I get an e-mail from Abercrombie! This customer service representative even signed his name at the bottom. Abercrombie let me know that they can’t ship “SALE” items overseas and that I can also have a good day. I’m glad that they let me know about this….but what if I didn’t order a sales item in the first place. Are their 5 for $25 undies considered a sale? Wow, am I confused. I guess no Gilly Hicks for my wife in Japan.
Regardless of all of this, I will still buy from Abercrombie and its offspring. Great customer service, everyone was born without a name and they even send you an e-mail after cancelling your order three times in a row to advertise their new floral summer shirts, which they will never send to you.
All sarcasm aside, I do like Abercrombie and this is the first situation that I have had with them in 11 years. They are just so huge now; people come out of everywhere to slam them. It’s hard to get that big and avoid the haters.