Southwest Airlines Complaint - Hey Southwest - Consumers are not stupid!
TEXAS -- From the beginning of the marketing campaign Southwest has labeled its new Rapid Rewards program and even better, allowing you to "earn flights even faster". It is all smoke and mirrors in their greedy attempt to increase revenue. Take the time to do the math. Benefits are being reduced by half. It is harder to earn rewards now not easier, but they keep trying to convince everyone that it is so great. They are not trying to maintain the customers that built the business for them, they are trying to obtain business flier's. In the last week or so I was astonished to see that they have adjusted the fares up sometimes by double. They are obviously trying to push one into purchasing a business class fare. They are now only offering low fares for the earliest and latest flights of the day. The fares for the good flights in between have skyrocketed. I am so fed up with all this. I hope they lose business over this great new plan!!!