Target - Up & Up Brands Compliment - Happy With The Store Brand - Up & Up Eye Makeup Remover
Up & Up Eye Makeup Remover - Compliment
When I ran out of eye makeup remover I headed to Target for another bottle of the Neutrogena brand I'd had before. I was pleasantly surprised to see that Target's store brand, Up & Up, had the same product for considerably less money. I read the labels to compare the contents and found that Up & Up had the exact same ingredients in the exact same order but the cost was about $2.00 less than Neutrogena. Now, $2.00 isn't going to break me, especially since my previous bottle lasted several months, but it's the principle. I bought it and it works just as well as Neutrogena.
I'm used to seeing and buying store brands on things like soft drinks or pasta or contact lens cleaner but I never expected to find such a random items as eye makeup remover in a store brand. Well done, Target.