Netflix Complaint - Netflix "Special Deal" Is Same Rip Off That Drove Me Away
LOS GATOS, CALIFORNIA -- I have been a loyal customer and evangelist for Netflix for years. I was happy to take the stress of returning movies "on time" out of my life, even though I ended up paying more for Netflix movies than I would to see movies in the theater (I only watched one every two or three months). I was a satisfied customer, getting the service I paid for.
In December I canceled Netflix, and I left angry. I joined Netflix because it was the most convenient way to watch and return DVDs. Netflix decided to shift focus to "online viewing" without considering how many people use their computer for other things and prefer to watch movies on television. Instead of giving a discount to loyal customers, Netflix RAISED the price on everyone who had built their customer base on DVD subscriptions. Then Netflix offered the streaming service cheaper, which made all the DVD customers feel like Netflix was manipulating them and insulting their intelligence. Customers like to choose their products, not be herded into them.
What Netflix should have done was keep the DVD price the same while offering the cheaper online-only option. It's the fact they RAISED their prices on the loyal customers that built their business which is so insulting.
But that's not even the most outrageous thing Netflix has done. Today I got a "special offer" in the mail, supposedly to tempt me back to Netflix. For a minute I thought it might be an apology to their old DVD customers and some discount to lure me back.
What is Netflix's idea of a "special deal"? It is...NOTHING! NO DISCOUNT AT ALL! THE REGULAR PRICE PRESENTED AS A "SPECIAL DEAL"!
What the Heck?!
Netflix "offered" me the online-only package for the exact same price as they advertised in December, when I said no thanks and slammed the door. Moreover, they "offered" the same DVD service as I had before for two dollars more - the same RAISED price Netflix wanted me to pay in December?
So an offer is "special" just because Netflix says it is? They might be able to fool new customers with that crap, but to send that kind of phony "offer" to former customers is just going to piss them off further.
But perhaps that is the secret plan of Netflix: cash in on the IPO, "fire" all the previous customers, declare bankruptcy, and all the top executives that get away with the spoils will vacation in the Cayman Islands.
I hope the FCC is keeping a very, very close watch on all their shenanigans.