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Kraft Foods North America, Inc. Complaint - Complaint - Jello Cheesecake

Jello Cheesecake - Complaint
Review by Thirteen on 2011-03-19
NORTHFIELD, ILLINOIS -- I think that the commercial that you have on TV. right now is disgusting. When parents scare their children with a story like they tell them, that is not good. It is almost like saying child abuse is alright. Please try to correct this or take it off of TV. Signed::S. Davis
Comments:
Posted by ript on 2011-03-19:
Commercials are great when you have to go pee. If you have seen a commercial or ad that you would like to complain about, submit your complaint online to the ASA.
Posted by ript on 2011-03-19:
FCC.
Posted by Justice-4-All on 2011-03-19:
You can please some of the people some of the time, all of the people some of the time, some of the people all of the time, but you can never please all of the people all of the time.
Posted by leet60 on 2011-03-19:
Commercials are not meant to reflect reality in most instances. They are meant to attract attention and entertain enough to keep the viewer watching.

It is really not the responsibility of an advertiser to teach children the difference in reality and fiction; and if a parent feels the content is inappropriate it is their responsibility to monitor and control the viewing.
Posted by Prince-Caesar on 2011-03-20:
I dont think I recall this commercial which means it really didnt affect me at all if I did see it. Some people take things way too seriously. On another note, I DID try the Sugar free Jello Cheesecake pudding and I didn't like it. It tasted nothing like cheesecake.
Posted by S.Holmes on 2011-08-04:
I am so very disappointed that a company such as Kraft is using border line violence to scare kids from some adult product! Violence against children is already rampant in the US, and this promotes verbal abuse and is basically something that disgust me so very much, I will not purchase another Kraft product until you cease this ad. I assume all adults work at Kraft and this rolls off their shoulders, but this is not in the least bit humorous to adults that had food withheld from them when you were a child! This is a disgrace to your Company and insults your dedicated customers. I think we all should boycott this piece of advertising! It is blatently terrible enough for me and all my contacts to stop buying your products.

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