Pepsi Cola Complaint - If I buy one more bottle of Pepsi Max........
I swear, if I buy one more bottle of Pepsi Max because the labels are so similar to regular Pepsi, I'm going to scream. Brand identity and consistency are a good thing for businesses, I get that, but come on guys and gals in the art department, let's think the way a consumer thinks. Normally, in today's world, we are in somewhat of a hurry. We are distracted by the kids, the dog, the husband, whatever. We have a PTA meeting to buy treats for and a little league game to take the mother in law to so she can see little Bobbie sit on the bench. But first you have to go to the store and get a few things. You rush up and down the aisles looking through your coupon rollodex, talking on your cell phone, running your cart up on the heal of the old lady who was trying to get out of your way but hesitated a second too long trying to figure out which way would be the safest to dive for cover. Ahh, your final destination, the soda aisle. Throw a couple 2 liters in you cart and it's off to the checkout lane. Beep, Beep, coupon, swipe, unload, beep, beep, swipe, unload, coupon, coupon, total, debit or credit, do you need help out, and your off. You get home, unload the bags into the kitchen, put away the frozen items and pop open an ice cold Pepsi because you deserve it. You toss down three or four long swallows of your favorite softdrink when suddenly you realize that it doesn't taste quite right. What? What in the bloody hell is this? You look at the bottle you just opened and there, in little print, close to the word PEPSI, is the word MAX...and then the words 0 calories stare back at you like the frozen lips of a circus clown...
Ok, so I go on a bit, but there really is nothing worse(except for maybe putting on a wet bathing suit)than buying the wrong item and nothing more frustrating than having to schlep back to the store to exchange it, except when you can't exchange it because you have opened it already. I'm sure my little letter won't make a difference in you decision making but if it ever comes up at a board meeting, please vote for changing the labels so they are unmistakenly different.
Thanks for your time, and have a great day.
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