BP Oil Company Complaint - BP stations do not follow generally accepted color code for diesel
WARRENVILLE, ILLINOIS -- I went to a BP station recently an reached for the black nozzle to get gas. The other nozzle on the pump was green. That is usually the color for diesel. Before I actually started pumping something didn't seem right. I walk to the other side of the pump and could then see a sticker that stated the black nozzle I had selected was diesel. Bear in mind because of the way the pump was shaped this sticker could not be seen from the angle I was at when I got out of my vehicle and selected the black nozzle assuming the green one was diesel. This prompted me to question why they would do this.
Question sent to BP:
Why would you have a station use abnormal colors on pump nozzles? It is the generally accepted convention that diesel fuel nozzles are green. At this particular station the diesel nozzle is black and the gas nozzle is green.
Do not point out the nozzle size difference. That is not the issue. It is the misleading color that is at issue here. What possible gain to you get from this? WHY did you do this?
We apologize for any inconvenience caused by your use of our green handled pump that you assumed to be diesel fuel at our station in Cookeville, TN. BP Products North America Inc. makes every effort to ensure that our dispensers and pumps have labels that clearly and visibly reflect their contents.
While BP and many other companies used green handles for diesel fuel in the past, there was never an "industry standard". As you know, BP has embarked upon a re-imaging program in the past few years and we believe that our multi-faceted changes in our brand image, including the pumps, contributes to our continuing as an industry leader in customer satisfaction.
It is unfortunate that you had a bad customer experience as a result of some of our changes. BP, however, cannot be responsible for the human error or assumptions involved in this matter.
Sent back to BP:
I did not say it was an industry standard. It IS a generally accepted convention.
You failed to answer the main question:
What does BP gain by creating this unnecessary confusion?
"Industry leaders" should not embark on changes that result in confusion. Your reasoning would be comparable to labeling traffic lights as red with "GO" printed on it and green with "STOP" printed on it.
However, I will concede that you are a HUGE, greed driven corporation and couldn't care less about the customers. We are nothing more than a necessary evil.
NONE - but I really didn't expect one this time