What's really on sale?
TROY, MICHIGAN --
Although I have a Macy’s credit card, I very seldom use it. Mainly, I purchase gift cards for clients/friends/relatives. There are two stores quite near me; one within walking distance.
Last week I received a mailing that left me scratching my head. In it were four ‘star rewards PASS’ cards. Two were for $10 off a purchase of $30 or more; two were for 20% off any purchases made on any day I choose. As expected with various coupons, sales, etc., at the bottom of the cards was: *Exclusions apply; see reverse for details. Before tossing them, I thought I’d take a look at the reverse.
I was very surprised at what I found: ‘Excludes ALL: Everyday Values (EDV), specials, special purchases, super buys, furniture, mattresses & area rugs/floor coverings, cosmetics, fragrances, electrics/electronics, Licensed Depts., bridge and designer handbags & shoes, designer sportswear, watches, Impulse, Oval Room, 28 Shop, eSpot, sterling flatware, All-Clad, Eileen Fisher, Emporio Armani, Tommy Bahama, Coach, Dooney & Bourke, Dyson, Henckels, Juicy, Lacoste, Lalique, Lauren/Polo/Ralph Lauren/Denim & Supply, Levi’s, Lladro, Waterford China/Crystal/Silver, Wusthof, etc. There were many more companies and/or departments listed but I think these are enough to give a general idea of the exclusions.
At the bottom, in bold print is: Online exclusions differ, see (website) for more details.
I realize some manufacturers do not allow retailers to discount their products. Yankee Candle comes to mind.
A suggestion for Macy’s: On the reverse of the amount/percentage off cards, list the items that CAN be purchased using these cards rather than the exclusions. The list would probably be shorter.