Virgin America Complaint - No Show Policy Is Out To Lunch
We had a flight for 6:20pm. Due to a multitude of factors, we were unable to arrive until 6:15. They were already pushing back so we missed the flight. It's not like they didn't know we were coming; I was on the phone with the people at the counter from 6:00 to 6:10, updating them continuously of our progress and discussing things like leaving to-be-checked bags for the next flight. The counter is right next to the gate, security is in between, and nobody was in line at that time. Therefore we could have been on the plane by 6:20 if the door had still been open. Anyway, they had 6:30 scheduled for a flight which normally takes 5:30, so I don't understand why they had to leave early.
Virgin America has a cute No Show policy, which they state as follows:
"If a Guest fails to show up prior to the specified check-in times described herein for a reserved Virgin America flight and fails to notify Virgin America prior to the flight’s departure, Virgin America will cancel that flight reservation and all subsequent segments for continuing or return flights and the fare or Elevate points redeemed for all such reservations will be forfeited."
Now imagine that you paid for a hotel room for a week. You would expect to have the use of that room for the entire week, whether you slept there every night or not. Virgin America seems to think that their seats are somehow different.
I think that withholding a prepaid service for no good reason is theft, pure and simple. Obviously what is driving this is that the airlines are pretending that their business is still regional, whereas we all know that business is global these days. This is called "protect my business model" because it's easier than competing.