Kimberly-Clark Informative - VIVA paper towels - They aren't what they used to be
NEENAH, WISCONSIN -- VIVA paper towels used to be the best on the market. They were soft, absorbent and lint free. Excellent product. That changed a couple of years ago. I tried them again based on their recent TV ads. Here is a copy of the letter I sent them regarding their "improved"(???) product.
About 2 years ago I submitted a comment regarding the severe drop in quality of your paper towels. Then it was the because you changed your processing method and they left paper lint on everything. We stopped using them.
Recently your ads on TV indicated you had changed again. We tried them. I had hoped they had gotten better. Boy, was I wrong. They are coarse (not SOFT as the package states), do not tear evenly and produce more lint than ever. Your product now, in my opinion, is the worst one on the market.
I realize that profit trumps quality in today's market. I know there are millions who will continue to buy your product no matter how bad it has become, but it won't be me.
Good bye and good luck.