NOT the best price, NO Guarantee
I was booking a hotel for a weekend getaway and decided to try Priceline Name your own price since it claims you save up to 60%. Unfortunately the price I paid is $26 higher than the published price on the hotel website. The rate was available to all sorts of groups to include any type of government employee (state, federal, military) AAA, CAA, AARP. I called Priceline Customer Service and even had it escalated to Customer Relations and after 27 minutes on hold and in conversation, all I was told twice was that their best price guarantee is based on a discount off the full price, not in comparison to any discounted rate, published price or even compared to other sites. There is NO guarantee it is the best price, and it is not refundable, no credit can be offered and there is nothing you can do about it. I could have saved my self money and time and just booked the hotel on the hotel site, and it would be changeable, cancelable and they'd refund the difference if the price dropped.
Bottom line: Clearly there are better prices and much better customer service approaches out there. I will never use Priceline again, and suggest that anyone who is eligible for a student, military, government, AAA, AARP, CCA or loyalty program price should avoid using Priceline.com. They are not giving you a deal, so use another site to book or find a hotel you like and then book with the hotel directly.