Starbucks Gold Cards

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Changes to the Loyalty/members scheme SUCK!
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Starbucks are in the middle of changing their members scheme. That's of course up to them. However, the new scheme is nowhere NEAR as good as the old, the Baristas in the several Starbucks I use have no clue what is going on, and Corporate seem to be ignoring the comments on their own website.

Instead of applying the 10% Discount to your order at the point of sale, you now have to collect 'Stars'. If that isn't bad enough, it is ONE star per ORDER not per DRINK. Fifteen Stars gets you a MAILED COUPON for one free drink. I have already seen people splitting their orders and paying for one at a time, and if this continues the lines will just get longer and longer and longer.

There is a small group on Facebook, but if Starbucks are ignoring pleas on their own site, why would they listen to another?
     
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CSD on 2010-03-20:
"Loyalty Member" So if there was no loyalty program at all, would you still go there? My guess is yes.
Ytropious on 2010-03-21:
It sucks but most reward programs have a clause that they can change the rules at any time, and Starbucks is doing just that. I bet they won't change it back, but forbid people from splitting orders.
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New Gold Card system is stupid, in more ways than one
Posted by on
COMPLAINT! First day with the new gold card and so far not going well. I feel that the letter I received did not fully explain how they system works!! First of all, I forgot which day the switchover was, so I was carrying both my black VIP card and my new gold card, along with my Christmas gift card from my boyfriend. I handed the cashier the black card first, she scanned it, it did not give me a discount and then she just rang me out for the full price without saying anything. I checked my receipt and told her that she should have informed that my black card wasn't working anymore before she charged my card (strike 1). I then had her refund the sale and ring it up again so she could scan my new gold card and give me the credit. Only after doing the entire process did she inform that I wouldn't get credit unless the funds I wanted to use were ON THE NEW GOLD CARD. (STRIKE 2!!!) this is the first I'm hearing of this!! I understood that we simply scanned that card whenever we visit a Starbucks and receive a point for our drinks. As I mentioned, I have a holiday gift card with about $15 left on it. Does that mean I should buy 7-10 more drinks without getting credit until I use up that card? This new system is stupid. And to add insult to injury, the Starbucks employee offered no way to remedy the solution. In my opinion, she didn't even understand the system herself. Unacceptable! So I left and did not get credit for my drink after being embarrasssed because her ineptitude held up the line! !!
     
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ms900 on 2010-01-07:
I'm the author. I just read online that you will receive "stars" for your purchases by using ANY registered Starbucks card, not just the gold card they sent in the mail. Now if only they would tell their employees this...
PepperElf on 2010-01-07:
that depends on where you read it.

if you read it on an official starbuck's site then good
but if you just read someone else claiming it... then there's no proof that it's valid
ms900 on 2010-01-08:
Hi, yes. I did read it on the Starbucks FAQs. Another tip for you all to take note of: the FAQs say that you don't get points per drink, you get them per transaction. No information on the site as to if a more expensive transacation will get you more points. But if not, that means that each Starbucks gold card holder would be much better off paying for drinks individually, even if you were planning to buy several drinks in one order. This just doesn't make sense and they need more explanation!!
totalcompliance on 2010-03-20:
I agree! Am dreading the day my current card expires. I do know that if yoiu register your cards online you can move balances from one to the other if that helps. I am more fed up with them not answering the question as to WHY make the chnages. 389322
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New Gold Card Program
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HOUSTON, TEXAS -- I just saw the new Gold card program. I gave Starbucks $50 every few weeks on my card interest free. The only benefit was the 10% discount. Now a free drink every 15 drinks. Do the math. Starbucks just took 4% back. No thanks. I will now use my bank card. I guess your new marketing campaign is less is more. Stop building so many stores and maybe you would not have to gouge the customers.
     
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Hugh_Jorgen on 2009-12-13:
$50 every few weeks? That will buy you a year's worth of Folger's or Maxwell House.
Skye on 2009-12-13:
I don't drink coffee. I do however, once in a while enjoy the flavored coffee's at the Loaf n Jug and 7-11's.

Starbucks, overpriced and overrated.
spiderman2 on 2009-12-13:
I hate when businesses try to make money!~
Critical_level2 on 2009-12-13:
I have quite a few Starbucks around me. Personally I do not think their coffee is worth the expense. I can ge5t a bigger coffee at Wawa that tastes the just as good for 1/3 the price.
PepperElf on 2009-12-13:
lately I've been doing tea instead of coffee..

ooo which reminds me I need to prep the coffee pot for tea.
I've gotten lazy. I just put some tea bags where the coffee filter goes and run the coffee pot. but I usually end up running the tea through twice to get the right strength
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